Concluded
Sustainche today was surprised in receiving substantial help in fully understand Germany’s National Strategy for Sustainable Development. The Federal Government was handed over a report prepared by a team of international experts reviewing the present German National Strategy for Sustainable Development. Well, to make it short: The expert team does not consider the strategy to be a strategy, not to mention that they can’t recognize a comprehensive and cross-cutting vision for the future, which they deem necessary until the year 2050. Sustainche is not surprised to reading something as strong as this !
Sustainche fully agrees that the document For a Sustainable Germany is far away from what he personally would consider being a vision. A well-known vision is for example when United States President John F. Kennedy in 1961 announced that until the end of the decade Americans will walk on the moon and will safely return to Planet Earth … which – by the way – is perfect objective formulation.

For Polar Bear Sustainche a vision is more than a technical description of individual isolated pieces; it is rather a mosaic of nicely designed, comprehensive and cross-cutting objectives and full of positive energy and joy which makes people say: WOW, YES, we want to discover this unknown territory ! Sustainche is sure that if Christopher Columbus would just have told his comrades how to technically build a ship to cross the great ocean, they would have never ever arrived in America … which at that time they thought to be the Indies ! “If you want to realize a vision, you need to implant a GREAT wish deep in the heart ! Only than the entire universe will provide support”, Sustainche thinks and Aristotle would add: “The whole is more than the total of its individual pieces.”
So, we return to joy and happiness … which seems to be a major problem in Germany … . Of course, we know that Polar Bear Sustainche has a very special understanding of happiness; this includes simply to ‘zivej’ …
However, Sustainche knows that also some human mammals perceive that gross national happiness (GNH) is more appropriate than gross national product (GNP) to describe the quality of life. The term gross national happiness (GNH) was coined in 1972 by Bhutan’s former King Jigme Singye Wangchuck, who has opened up Bhutan to the age of modernization, soon after the demise of his father, King Jigme Dorji Wangchuk. It signaled his commitment to building an economy that would serve Bhutan’s unique culture based on Buddhist spiritual values. Gross national happiness is the unifying vision for Bhutan’s five-year planning process and all the derived planning documents that guide the economic and development plans of the country. While conventional development models stress economic growth as the ultimate objective, the concept of GNH claims to be based on the premise that true development of human society takes place when material and spiritual development occur side by side to complement and reinforce each other. The four pillars of gross national happiness (GNH) are the promotion of sustainable development, preservation and promotion of cultural values, conservation of the natural environment, and establishment of good governance. “How nice !” Sustainche is happy
Germany’s National Strategy for Sustainable Development does not know words like joy and happiness. This is although ‘quality of life’ is indeed mentioned ! However, what is understood as to be quality of life ? The indicator areas outlined are: Economic prosperity (gross domestic product per capita and growth – of course !), Mobility (Is it … ?), Farming (Bravo !), Air quality (Yes !), Health (Wow … hunting smokers !), Nutrition (Yeah !) and Crime (Burglaries in homes … hmmm … strange Germans; do they think that quality of life is improved if there arrives only one bandit per year in your home ?). “This is a rather technical perception, isn’t it”, Sustainche wonders.
In a widely cited study, ‘A Global Projection of Subjective Well-being: A Challenge to Positive Psychology?’ by Adrian G. White of the University of Leicester in 2007, Bhutan ranked 8th out of 178 countries in Subjective Well-Being, a metric that has been used by many psychologists since 1997. In fact, it is the only country in the top 20 “happiest” countries that has a very low gross national product (GNP).
By the way: “Happy” Germany is ranked 35th
… “GNP” Germany is ranked 4th …
Posted in Sustainche™ on Sustainable Development, Sustainche™ thinks about Germany’s National Strategy for Sustainable Development
Tags: Sustainche, Polar Bear, climatic change, sustainable development, Macedonia, Skopje, Geography, surrounding environment, National Strategy for Sustainable Development in the Republic of Macedonia, ‘zivej’, heart, Sustains™, Earth, world, generations, climate for change, new quality of life, capitalism, CNN, EU, Global Financial Crisis, Etosha Consult International, vision, Germany, Germany’s National Strategy for Sustainable Development, John F. Kennedy, Christopher Columbus, Aristole, gross national happiness, GNH, gross national product, GNP, Bhutan, King Jigme Singye Wangchuck, Subjective Well-Being